You may recognise the need for using Social Media to market your business, and therefore professional, natural photographs will be a critical part of your Blogs, Tweets and Facebook posts. Find out more about Action Shots here.
With a previous career in marketing, my clients have found that I am able to understand a brief and interpret that into photographs, helping them to communicate their brand with a strong visual message. Find out more about photography for marketing materials here.
Whether you are launching a new product, having a sales conference, hosting a festival or simply having a party, I can take stunning, natural 'fly-on-the-wall' photos for a permanent record of your event. Find out more about event photography here.
"Pennie is a pleasure to work with – organised, efficient and professional. When required, she directed and guided staff and students well – and made the most of every photograph opportunity."
Claire Young, Head of Marketing and Development. St John’s College
"If you are looking for a photographer who shoots in a natural style, creating beautiful images then you can not do better than Pennie. She is friendly and a pleasure to work with, I highly recommend her."
Miriam Payne, PR & Marketing Officer,
"Pennie came along and took a series of fantastic natural, reportage style photographs, which really captured the essence of the event. She blended into the background and got great images."
Is a new professional headshot on your to-do list for 2018?
Are you still using an out of date photo, a holiday snap or a selfie? I'm guessing that isn't really cutting it in creating the right impression for your business. If so - this blog is for you (details of my next headshot day are at the end).
According to Linkedin, your profile is 10 times more likely to be viewed if you have a professional headshot. And we all know that we literally have milliseconds to make the right impression with our online presence.
This is exactly what had been on the minds of the various business owners who came along to my headshot day
last month. They were looking to create the right impression with their profile photos. So, they came along to my headshot day at My Workspot
in Maidenhead - a fantastic co-working space which provided the perfect generic 'business-y' backdrop for my photos.
The aim of the day was to offer a special price to my headshot clients who would book an hour slot, including hair and make up. I also managed to slot in some men who only needed the headshot, while the women were having their make up done!
There was a wide mix of businesses represented - including a relationship coach, professional blogger, car leasing company, a business coach, Marketeer and HR consultant amongst others.
Here are a couple of photos of Alison Oswald from Mary Kay cosmetics
working her magic before I started snapping away.....
Do you have a social media content plan but need pictures to bring this to life?
Would you like to blog in 2018 and need some imagery to make the blogs stand out?
What is holding you back from having your own photos on your website/blog/social media posts?
If you answered yes or even just a tentative 'maybe' to any of the above, then read on. Hopefully I can dispel a few myths about custom professional photography. Both in terms of the price (definitely worth reading on!) and also the reasons why they are so much better than stock images.
But first.....why have photos at all?
When potential clients visit your website, they form an impression of your business within the first 7 seconds. Wow - all that hard work agonising over exactly the right words, pages and photographs. This shows how important it is to have impactful images to really sock a punch when your potential clients are first making that judgement about your business.
On social media, photographs are hugely important too. According to Media Blog, Facebook posts with a photo receive 87%
more interaction than Facebook posts without photos. Even more startling....apparently Tweets with images receive a massive 150%
more retweets than tweets without images. (Source: /blog.bufferapp.com)
Now, the old adage goes, “a picture is worth a 1000 words.” So, when it comes to your website, why would you want those words to be someone else’s? With your own photography (rather than stock images), you have total control over what impression and emotions your website conveys.
However - many people assume that professional photography is going to cost the earth. Recently, I spoke to a business-owner who spent £200 on stock images for his website. After we talked about my prices, he was certainly wishing he had spoken to me first!
I can provide a bank of images to use on all of your digital marketing from blogs, to social media and of course for your website. A library of around 50 photographs would start from £325. This figure includes the photoshoot, all development costs and all photos will be available on a private online gallery for you to download, in both high and low resolution. I will discuss your exact requirements before the photoshoot and put together a shortlist to showcase you and your business in action. The photos can range from individual headshots to team photos and there will also be a selection of photos about the business, not just the people. These photos can then be used as a 'library' of photos for all of your marketing collateral, from your LinkedIn headshot to your regular Facebook posts and can be used time and time again. There are no restrictions on how and when they can be used, as is often the case with stock images.
I have been lucky enough to work with many different types of businesses who recognise the need for custom images for their websites and social media posts. Why not take a look here to see how much better their websites look as a result of having personalised photos rather than stock images. One such business is Power of One Fitness Ltd
who now have a bank of photos showing David 'at work' doing individual and group training both in the gym and outside. These photos are also regularly used on David's Tweets and Facebook posts. Or another example is Virtual Angels
- Holly and Nicola do lots of different types of work for various clients, so wanted to show this photographically. I hope you agree how much more impactful the photos are using the 'real' people behind the business. And finally.....here are a selection of photos for a copywriter client who got a great range of different photos from her shoot including a headshot, photos of her 'at work' and also some abstract photos for use elsewhere.